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Covering the latest breaking news in Google Ads, this sixth edition
introduces revised, expanded and new chapters covering Enhanced
Campaigns, Google Ads Express, Google's Product Listing Ads, and
more. Changes in Big Data advertising are also revealed and
expanded sections and necessary updates have been added throughout.
Updates specific to this edition include: Powerful bidding
strategies using remarketing lists for search ads New ad extension
features Automation capabilities using scripts Bonus Online Content
that includes links to dozens of resources and tutorials covering:
registering a domain name, setting up a website, selecting an email
service, choosing a shopping cart service, finding products to
sell, and starting up an Google Ads account for your business
Readers are given the latest information paired with current
screenshots, fresh examples, and new techniques. Coached by Google
Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers
learn how to build an aggressive, streamlined campaign proven to
increase search engine visibility, consistently capture clicks,
double website traffic, and increase sales. Whether a current
advertiser or new to AdWords, this guide is a necessary handbook.
Guided by famed marketing consultant and best-selling author Perry
Marshall, sales and marketing professionals save 80 percent of
their time and money by zeroing in on the right 20 percent of their
market -- then apply 80/202 and 80/203 to gain 10X, even 100X the
success. With a powerful 80/20 software tool (online, included with
the book), sellers and marketers uncover how to slash time-wasters;
advertise to hyper-responsive buyers and avoid tire-kickers; gain
coveted positions on search engines; differentiate themselves from
competitors and gain esteem in their marketplace. With the included
tools they'll see exactly how much money they're leaving on the
table, and how to put it back in their pockets. Sellers will
identify untapped markets, high-profit opportunities and
incremental improvements, gaining time and greater profit
potential. Supported by online tools from Marshall, including The
80/20 Power Curve, a tool that helps you see invisible money, and a
Marketing DNA Test, a personal assessment that zeroes in on one's
natural selling assets, this timeless guide promises to change the
game for seasoned and novice marketers and sellers.
New Customers Are Waiting...Find Them On FacebookFacebook makes it
easy for businesses like yours to share photos, videos, and posts
to reach, engage, and sell to more than 1 billion active users.
Advertising expert Perry Marshall is joined by co-authors Bob
Regnerus and Thomas Meloche as he walks you through Facebook
Advertising and its nuances to help you pinpoint your ideal
audience and gain a ten-fold return on your investment. Now in its
fourth edition, Ultimate Guide to Facebook Advertising takes you
further than Facebook itself by exploring what happens before
customers click on your ads and what needs to happen after-10
seconds later, 10 minutes later, and in the following days and
weeks. You'll discover how to: Maximize your ad ROI with newsfeeds,
videos, and branded content Create custom audiences from your
contact lists, video views, and page engagement Use the Facebook
Campaign Blueprint proven to generate your first 100 conversions
Boost your Facebook ads using the Audience Network and Instagram
Follow the three-step formula for successful video ads Maximize
campaigns and increase conversions on all traffic to your website
Track and retarget engaged users by leveraging the Power of the
Pixel Make every page on your website 5-10 percent more effective
overnight
Expand Your Brand Online and Offline with Amazon Advertising Amazon
is where consumers search, learn about, and shop for your products
(whether from you or another seller). And with 310 million active
users and counting, this is the ecommerce platform you can't afford
to ignore. Amazon advertising and customer growth expert Timothy P.
Seward shares nearly two decades of expertise in retail and
ecommerce to lift the veil on doing business on Amazon. Seward
shows you how to build an aggressive, streamlined advertising
campaign, increase your search visibility, consistently capture
consumer demand, and accelerate new product sales without
big-budget national ad campaigns. You'll learn how to: Determine if
Vendor Central or Seller Central is right for your brand Capture
new customers through Sponsored Product Campaigns Apply the five
essential elements of a high-quality product detail page Establish
metrics, evaluate performance against keyword types, and perform
competitive analyses Add negative keywords that can benefit your
advertising campaigns Apply Amazon's secret formula for long-term
winning
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